Demonstrate the differences
Similarly, the fetishization of big data has cooled a bit (but not enough for my taste) as more and more users recognize that they can easily turn out to be means for institutionalizing prejudice or simply bad decision rules thanks to less than stellar problem framing and choice of data sets. As Cathy O’Neil, author of Weapons of Math Destruction, pointed out, “Algorithms are just opinions expressed in math.”
Offer a money-back guarantee
Finally, and far from least important, using smart devices puts you at the mercy of providers who are very good at forcing obsolescence or overt price increases upon you
Test your offer and price, and be creative.
To return to the main thread, yours truly is so resistant to the marketing push to get us all to surrender to being surveilled even more in the name of “smartness” that there are no doubt many smart thingies that have their fans and detractors. What dumb devices do you prefer and why?